Customer experience


Use AI to power up – but ignore privacy risks at your peril
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Use AI to power up – but ignore privacy risks at your peril

There is little doubt that commercially available artificial intelligence (AI) tools are transforming the way that people work. They can make tasks quicker and cheaper, and draw from more extensive information sources to give more accurate and detailed results and insights. Many Australian public servants also recognise the benefits that can flow from use of these tools, including increased efficiency, enhanced decision-making, improved customer experience and more efficient resource management. Research by the Department of the Prime Minister and Cabinet last year found that the Australian community expects a higher standard of care, more tailored and personalised services, and greater […]

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eBook: Global government digital performance and inclusion benchmark (AUS)
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eBook: Global government digital performance and inclusion benchmark (AUS)

Public services aren’t always designed with the diverse citizen’s needs in mind, which creates frustration. Improving these services is important to create better accessibility and a more personalised experience. The release of the Government Digital Performance and Inclusion Benchmark has given us clearer insights into the delivery of digital citizen experience in Australia. Analysing the state of digital equity and citizen experiences across Australia’s public sector allows department and agencies to improve service delivery and citizen outcomes. In Adobe’s eBook ‘Global Government Digital Performance and Inclusion Benchmark’, readers can: Develop their understanding of Australia’s benchmark score. Learn more about the […]

How CX earned a seat at the leadership table
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How CX earned a seat at the leadership table

For the past three decades Datacom has acted as the first point of contact for millions of customers on behalf of companies and government agencies and advised hundreds of businesses on how to transform their customer experiences – now MD Stacey Tomasoni shares how the service industry has evolved in 30 years and what’s on the horizon. Right now is an incredible time to be involved in the world of customer experience. Companies and the consumers they serve are grappling with the pace of change and the continual demand for answers and information, and in many ways it’s the service […]